This, btw, is at the heart of branding/advertising/etc where a company tries to add a “brand value” (or some other human value) to a commodity good, through ass

This, btw, is at the heart of branding/advertising/etc where a company tries to add a “brand value” (or some other human value) to a commodity good, through associations and connotations. This is a substantial component of the engine driving “economic growth” especially in mature economies/sectors.