Doesn't really change the point. If the users don't equal the customer then UI/UX doesn't matter at all so long as customers keep buying it. In this scenario,

Doesn't really change the point. If the users don't equal the customer then UI/UX doesn't matter at all so long as customers keep buying it. In this scenario, firing UI/UX makes the most sense, because it doesn't matter. If the user IS the customer, then it might matter. But this would be easier handled by product - they would understand their customer's and market's needs. The majority of web/adtech use cases do not need this level of research, hence why they're all getting fired. They aren't doing important work like designing a cockpit. They're just making some changes every few years that frustrate people for a week and then gets redone in another few years.