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Yes, specifically between creating new, profitable products and protecting existing profits. As his biography shows, Steve Jobs was always focused on new produc
by warmfuzzykitten 15y ago
Yes, specifically between creating new, profitable products and protecting existing profits. As his biography shows, Steve Jobs was always focused on new products but took a long time to learn that profitability was essential to success. The Lisa, the original Macintosh and the Next cube were unprofitable. Had he not learned that excellence must come with a price premium, Jobs would have been a business failure. Once he learned this, well, look at the telephone handset market. Apple enjoys a small slice of the volume and the lion's share of the profits in the entire industry.