Either way, it's immaterial who does it, only the results matter. Though I agree, it either isn't done, or it's done poorly, with little rigor, or dubious resea

Either way, it's immaterial who does it, only the results matter. Though I agree, it either isn't done, or it's done poorly, with little rigor, or dubious research methodology. The field of UX is very, very guilty of this as well. Some people seem to think that just because it's qualitative research, you can feel free to go with your gut, or rely on unsubstantiated data. The same methodology that would get you thrown out of a university can thrive in some organizations.