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He literally wrote the book on disruption, which I expect, from your comment, you haven't read. http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-
by rythie 15y ago
He literally wrote the book on disruption, which I expect, from your comment, you haven't read. http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-Essentials/dp/0060521996 http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin... He doesn't need to start a company to prove his point because it's not really about startups, it's about the problems big companies have. He wouldn't be the founder or employee number 1, he would be employee 10,000, the one they get when everything starts going wrong.
- gaius 15y agoI didn't say start, I said run. The dilemma he speaks of (yes I have read the book) sounds good on paper but doesn't play out in the real world, there are plenty of examples, is Coca Cola afraid of launching a new soft drink, or does Tricorn worry KFC is eroding the market of Taco Bell? Like most economics or sociology it's an elegant model that has little basis in reality.
- damoncali 15y agoGo read it again. I don't think you're grasping the idea of disruption as Christensen defines it. The examples you give are not disruptive products - they're just new products.