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I worked at Apple in the late 2000s and early 2010s, at a time when iTunes was still king of the hill in terms of music distribution. During the summers, they w
by theresistor 3y ago
I worked at Apple in the late 2000s and early 2010s, at a time when iTunes was still king of the hill in terms of music distribution. During the summers, they would periodically host private performances from popular musicians on Apple campus. It was a neat perk for a fresh-from-school junior engineer.
I have no idea what the details of those performance bookings were, but I always assumed that plenty of money changed hands to make it happen.
- iamben 3y agoI wonder if at that point there was a "do this for us and we'll promote you on iTunes" thing as well - which at the time was arguably worth far more.