Yes, quite similar, if we also stipulate that the whole "company" is a single project exposed to far more mercurial risks, staffed almost entirely with a dynami

Yes, quite similar, if we also stipulate that the whole "company" is a single project exposed to far more mercurial risks, staffed almost entirely with a dynamically changing hodgepodge of contractors, agencies, and free agents, with a definite (albeit uncertain) completion date. Sometimes, with unicorn-level sums of cash, hustle, and ruthless market competition expended to boot. And where your first week in theaters (two if you're lucky) is where you might make back your money. Avatar, for example, is estimated to have consumed about ~500 MM USD in production, distribution, and promotion. If you spend that much, you are going to elbow out all the competition from theaters and OTT and what have you come launch time.