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TBH, $30 and not sell it in India due to the risk of cheap imports. At $10 it's not going to sell 3x as many as at $30 in the U.S.
by rythie 15y ago
TBH, $30 and not sell it in India due to the risk of cheap imports. At $10 it's not going to sell 3x as many as at $30 in the U.S.
- guard-of-terra 15y agoOkay, but then again: Making conscious choice to not sell in India and then bitching about piracy in India is immoral. You can still set the price to $30 but you have to actually sell worldwide to have any moral grounds against worldwide piracy.
- keithpeter 15y agoUK estimated total of University students: just under 2 million (BBC figures, 2009) and shrinking slowly India estimated total of University students (or at least places): just over 12 million, government policy to increase by factor 2 over by 2025 (BBC 2011 article) I think you could discount heavily to something close to local wage rates and still make a handsome profit in India, especially with electronic distribution reducing the distribution costs. Does anyone else remember/use the Indian editions? I remember Tata/McGraw Hill having a series of Indian printed editions of popular texts. Local production and typesetting, lower price. Some of them even made it to the UK in the 1980s.