Well said. This is something that most of us actually start to experience after finishing the development phase and starting to market our products. Sure, every

Well said. This is something that most of us actually start to experience after finishing the development phase and starting to market our products. Sure, everyone knows that marketing is critical, but when it comes time to experience it first hand, it gets you to a deeper level of appreciation for the fact. Like you said, word of mouth is the best marketing approach if you can achieve it. I can think of three ways to get there: - Viral Features: The most know examples are social networks and other social Web sites, but there are many others that aren't exactly social but they do have viral features. For example, Paypal. If you want to send money to someone, they'll have to create a Paypal account as well. - A Well Known Brand: That's obvious. If you're a big company or a well known celebrity in the tech industry everyone will be happy to cover your news. If you don't have a well known brand, then try to associate yourself with someone who does. - A WOW feature: Anything that amazes people and gets them to tell their friends about your product falls under this category. The first thing that comes to mind is Google Maps. When it first came out it was so amazing that everyone called their friends to show them. P.S. I'd like to read your essay when you finish it.