People tend to shove disruptive in wherever they can - I guess because it sounds cool. _Cannibalize_ might be better here? Anyway, it's hard to argue Apple did

People tend to shove disruptive in wherever they can - I guess because it sounds cool. _Cannibalize_ might be better here? Anyway, it's hard to argue Apple didn't cannibalize on its own iPod sales when it introduced the iPhone, and with some mild success. Not all companies seem willing to do that. I guess what I'm saying is that if you just sed disrupt for cannibalize, the argument makes more sense.