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>Fourth, there's really no role for "brands" in the metaverse. Despite all the hype, no real world brand has had any significant success in the metaverse. IMHO

>Fourth, there's really no role for "brands" in the metaverse. Despite all the hype, no real world brand has had any significant success in the metaverse. IMHO, this is a crucial and often overlooked point. In order to gain popularity, a metaverse platform needs the sort of offbeat creator trendsetters who tend to push boundaries. Without them, the platform feels sterile and business-y. With the sort of content they will produce, however, family-friendly advertisers will run for the hills. As Neal Stephenson wrote in Snow Crash (1992): >You can look like a gorilla or a dragon or a giant talking penis in the Metaverse. Spend five minutes walking down the Street and you will see all of these.

Y_Y 3y ago
Have you seen how much it costs to get an endorsement from Giant Talking Penis? Having that level of social clout means most firms can only afford to advertise in meatspace, because of the huge good will and consumer loyalty she commands.
danaris 3y ago
> With the sort of content they will produce, however, family-friendly advertisers will run for the hills. I mean, honestly, this in itself is one of the big problems with how our current society and economy work. The idea that most of our world should be "family-friendly" in the sense of censoring many perfectly healthy parts of human interaction and experience is toxic. The current implementation, that often lumps most queer topics in with those that are "not family-friendly", is orders of magnitude worse.