> Most companies cannot bring themselves to make decisions that result in the market for their existing core products being completely destroyed. When they cons

> Most companies cannot bring themselves to make decisions that result in the market for their existing core products being completely destroyed. When they consider it from a financial perspective, it just doesn’t make sense to create new products at the risk of jeopardizing your profitable, existing products. All Apple's profitable, existing products are eventually made unprofitable by shoddier but equally capable clones. Think Windows, Android, the myriad of MP3 players you can pick up for tens of dollars. The only way they maintain profitability is by bein innovative and creating new markets that they can dominate for a short while (and by generating brand loyalty for their older products because of their new products). So there isn't a profitability vs. innovation dilema for Apple. For them being innovative is being profitable.