I don't think Jobs ignored profits at all. His aim was to create a company that makes products that people love and more money to Apple enabled more of their cr

I don't think Jobs ignored profits at all. His aim was to create a company that makes products that people love and more money to Apple enabled more of their creativity. I do think one of the things that make Apple very different is that they are not afraid of cannibalizing their own business for an even bigger market, and also they're better than most at recognizing what that market is.