Conventional financial measures such as maximizing shareholder value are subordinated to the new bottom line [delighting customers]. Profit is a result, not

Conventional financial measures such as maximizing shareholder value are subordinated to the new bottom line [delighting customers]. Profit is a result, not a goal. I like this way of expressing it. “the fear of cannibalization or disruption of one’s self just melts away”. They mention Apple as exemplifying this, and it's true: many people who buy an iPhone don't need an iPod. (Though I can't see iPads cannibalizing iPhones in turn.)