“business > user” - I couldn’t agree more. “Customer-first” has always been a nice storefront design but it’s always been about conversion rate (even if it’s us

“business > user” - I couldn’t agree more. “Customer-first” has always been a nice storefront design but it’s always been about conversion rate (even if it’s user-hostile). I agree too that UXR is disproportionately impacted, and that UXRs focus way too much on user interviews. The challenge for me is that “macro research” is really market research, and UXRs are not well-suited to conduct this type of work, nor do the teams need to be so large to support that kind of work. I feel for anyone losing their job, but it’s tough to justify.