When you've paid your $2 for the Times, you've committed to the paper, and you have a big broadsheet (although smaller than it was), so you can scan a lot of co

When you've paid your $2 for the Times, you've committed to the paper, and you have a big broadsheet (although smaller than it was), so you can scan a lot of complex headlines and ledes pretty efficiently. When you're online, every other website is competing for your time and attention, screen real estate is limited, and good chance you're using an aggregator like HN, reddit etc. Online, publishers have to go for linkbait Twitter headlines. If the Times doesn't find a way to do it, this is what will happen, and everyone will read their stuff via Huffington Post or Business Insider.