>I would say that goodwill isn’t profit maximizing because you can’t account for it https://en.wikipedia.org/wiki/Goodwill_(accounting) https://en.wikipedia.or

>I would say that goodwill isn’t profit maximizing because you can’t account for it https://en.wikipedia.org/wiki/Goodwill_(accounting) https://en.wikipedia.org/wiki/Goodwill_(accounting)