People just default to Shopify like it's some sort of miracle, everything about it beyond out of the box is PIA. Tons of add-on's (aka. plugins) that all cost t

People just default to Shopify like it's some sort of miracle, everything about it beyond out of the box is PIA. Tons of add-on's (aka. plugins) that all cost to extend the basics like forms, seo, and fulfillment/shipping among the typical. The costs add up even for a basic store and theme dev requires some knowledge. Wordpress gutenberg is like a bad experiment that has no end game. They have spent years developing something is incrementally improves at snails pace. Wordpress is just plain and simple super accessible from a strong ecosystem of plugins, php is simple and widely known, it's an easy platform to host. The problem is all the alternatives like jamstack generators, headless cms, and even better CMS tools like craft just don't have enough popularity to leverage away from WP. I could easily spin up a woocommerce site just as fast as Shopify, but in reality not a fan of either. From an agency perspective, most clients could give a rats ass about things technically, they just want something working.