[from business perspective] The news cycle, attention span, and ability for anyone anywhere to blog/twitter about topic and "steal" your traffic. Makes breakin

[from business perspective] The news cycle, attention span, and ability for anyone anywhere to blog/twitter about topic and "steal" your traffic. Makes breaking news and reaching crit-mass attention now! Makes A/B unrealistic and not worth the investment. Even on "static" items like this researched article you see how they failed to be firstest with the mostest and lost the traffic. [from journalistic perspective] They A/B "test" at the journalist level. They hire several, the ones that write popular / prize winning articles are kept, the others get downsized.