If you look at what WordPress gives a non-technical user it is very impressive: nice authoring UI, instant deploy with rollbacks, multiuser editing with access

If you look at what WordPress gives a non-technical user it is very impressive: nice authoring UI, instant deploy with rollbacks, multiuser editing with access control, pretty urls, previews, drafts, themes, et cetera. I prefer my minimalist static site generator setup better and hope someday we could top Wordpress but realistically I wouldn't recommend betting against them. They've done a great job.