Oddly enough, a very sizeable portion of customers seem to be aware of core numbers and "memory" size (often confused with disk size, though). The i3-5-7 naming

Oddly enough, a very sizeable portion of customers seem to be aware of core numbers and "memory" size (often confused with disk size, though). The i3-5-7 naming scheme is also pretty widely understood. I used to work at an electronics store when I was a teenager (6-7 years ago, so not that long ago!) and that kind of made it a struggle to steer people who knew just enough to hurt themselves into buying an actually good product. I mean, that MediaTek is an 8 core CPU so why was I trying to sell him a 2/4cores Qualcomm? Or they'd buy a laptop with a Celeron and barely enough flash to fit Windows, but it was a quad core! Obviously better than the 2 core i3 that actually has space to install software lol. I'd guess 25% of customers knew about those at a superficial level, and another 10% actually knew what they should be looking for.