I think you might be projecting a bit here with the whole "nervous devs should never try anything other than write code".. OP can totally give some basic marke

I think you might be projecting a bit here with the whole "nervous devs should never try anything other than write code".. OP can totally give some basic marketing a go. The product isn't turning even creating revenue - hiring marketing now, without at-least testing the water himself would be silly.