I spend a few minutes ever couple hours on social networking. If I come across a good article or story throughout the day I take a minute to tweet it as well. T

I spend a few minutes ever couple hours on social networking. If I come across a good article or story throughout the day I take a minute to tweet it as well. The importaint thing is responding to users and being as engaging as possible to show you are still active. We've run 1 or 2 low priced ads on a small blog and miscellaneous other small traffic sites as well as set aside a small daily budget for Facebook ads. These have been quite consistent over the past year, and have been assumed to have a minimal impact on the increase in sales we have seen over the past 2 months which we have attributed to social media.