What the NYT should do next time is have one of its army of prominent site bloggers recap the interesting facets of the story. That is exactly what The Economi

What the NYT should do next time is have one of its army of prominent site bloggers recap the interesting facets of the story. That is exactly what The Economist does. Most of their writers also have blogs, and when the magazine publishes a feature piece, their bloggers add commentary and try to show how the feature is relevant to their beat. It's a great way of letting readers know that they might be interested in a story that they'd never hear of otherwise. In this case, perhaps the New York Times' political reporters could go into how this sort of behavioral analysis could be used by political campaigns to market their candidates.