It's a smart move on their part to bake this in, as they have a pretty large brand with a good distribution channel. I saw this sentiment somewhere on HN or Tw

It's a smart move on their part to bake this in, as they have a pretty large brand with a good distribution channel. I saw this sentiment somewhere on HN or Twitter, but the recent generative AI advancements will (in the short term) benefit companies that can get this tech in the most hands in the shortest possible time with the least amount of friction. That is Google's moat.