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This illustrates the business model NYT is pursuing. The NYT simply cannot put out an article with a headline like that. They would lose subscribers. People who
by maratd 15y ago
This illustrates the business model NYT is pursuing. The NYT simply cannot put out an article with a headline like that. They would lose subscribers. People who subscribe to the NYT expect a higher level of discourse than "Target knows you're pregnant". Interestingly, Forbes pursues a dual strategy. I doubt they would publish a title like that in their magazine. On the web though, they might as well be The New York Post.
- petercooper 15y agoThe Daily Mail (UK) has a similar approach. Their site is the most popular newspaper site globally and while it shares content with its print edition, the site focuses hard on mass market and celebrity stories. The print edition, on the other hand, is IMHO mostly "immigrants are evil" and Fox News-style scaremongering that its retired, middle Englander audience relishes.
- wyclif 15y agoThe Guardian is almost as bad. When I loaded their page just now, the top story in the sidebar was also celebrity news: http://www.guardian.co.uk/fashion/2012/feb/19/stella-mccartney-london-fashion-week http://www.guardian.co.uk/fashion/2012/feb/19/stella-mccartn... I think it's clear this kind of "news" plays across all age groups and classes, not simply "middle Englanders." Even wealthy elites have their forms of lowbrow entertainment. If the goal is to get readers to click on ads, scantily-clad women work wonders.
- deleted 15y ago[deleted]
- mjwalshe 15y agoIts London Fashion Week which is why that story got a lead - and Stela Macartney frocks are way out of the "middle england " price bracket. Why do you think it strange that a rare example of the UK actually making stuff is featured?
- wyclif 15y agoI don't think it's strange. I'm suggesting the opposite: it's normal across most newspaper websites in every Western country. The parent was making the claim that only certain classes respond to this kind of marketing.
- petercooper 15y agoNo, I said the Mail's Web site is general and mass market ("the site focuses hard on mass market and celebrity stories"). It was their paper I said focuses on middle Englanders :-)
- veyron 15y ago"Forbes pursues a dual strategy" not convinced forbes is capable of a higher level of discourse
- zecho 15y agoDisagree. Forbes now print comments in the magazine. It's awful. I unsubscribed.
- RockyMcNuts 15y agoWhen you've paid your $2 for the Times, you've committed to the paper, and you have a big broadsheet (although smaller than it was), so you can scan a lot of complex headlines and ledes pretty efficiently. When you're online, every other website is competing for your time and attention, screen real estate is limited, and good chance you're using an aggregator like HN, reddit etc. Online, publishers have to go for linkbait Twitter headlines. If the Times doesn't find a way to do it, this is what will happen, and everyone will read their stuff via Huffington Post or Business Insider.