It is surprising that, while it's obvious that the website was built carefully, it didn't occur to the author to articulate the rationale for this whole campaig

It is surprising that, while it's obvious that the website was built carefully, it didn't occur to the author to articulate the rationale for this whole campaign. I suppose in the author's mind, this site's audience are people for whom this is self-evident. Still bad form for a public request to not provide reasoning.