3 ms·
1. Luxury-good pricing and marketing 2. Riding a trend with keywords like eco-friendly, sustainable, high-tech, etc. Don't ask me how yuppie's came to associa
by VoodooJuJu 3y ago
1. Luxury-good pricing and marketing
2. Riding a trend with keywords like eco-friendly, sustainable, high-tech, etc.
Don't ask me how yuppie's came to associate eco-friendly and sustainable with indoor-farming, but that's what the target prospect associates it with anyway. Think about the economics of it for just ten seconds and you'll come to the conclusion that it's anything but sustainable, efficient, etc.
Ultimately, it's selling status and fashion. Trendy urban restaurants can cite "local indoor-farmed mache" on their menus and yuppie's will salivate.
- akira2501 3y agoThe plants need light. But.. we're indoors. However.. we can install grow lamps. Now.. we need a way to power them. I know.. put solar panels on the roof. This is literally what many of these "operations" have done. That was the moment they could have realized that none of this is actually going to work in any way that could be described as "an improvement."