Fair enough. However, it sounds like you overestimate the experience at other retailers. Waiting in checkout lines is also a bottleneck where one grabs the prod

Fair enough. However, it sounds like you overestimate the experience at other retailers. Waiting in checkout lines is also a bottleneck where one grabs the product off-the-shelf. Lines are typical in popular stores. For example, a few days before Xmas I spilled beer on my keyboard and had to get a new one ASAP. I drove down to BestBuy, walked back to where all the keyboards were on display, and quickly scanned the shelves. I prefer wired to wireless for the desktop, and quickly found there were only 2 (out of ~15) wired models. They were gaming-oriented with all sorts of cruft, costing ~$80. I glanced around, noticed the Apple product area, walked over and found a simple Apple wired keyboard for $50 (I don't even own a Mac). I spent the next 20min in the checkout line, where the cashier tried to get me to signup for some program(s) of theirs. Not a pleasant experience either.