Considering how much AB testing and so on tech industry does, from the crap usability of some things, you can only assume that while they're very good at soluti

Considering how much AB testing and so on tech industry does, from the crap usability of some things, you can only assume that while they're very good at solutions to problems. However, those problems are mostly "app needs to exceed quarterly revenue target" rather than "customer wants to be able to order a burrito without an aneurysm, submitting a photocopy of their passport and/or opting into 16 emails per day".