Donald Norman has studied this and concluded that attractive things work better. A beautiful UI is one you will want to work at and will inspire creativity and

Donald Norman has studied this and concluded that attractive things work better. A beautiful UI is one you will want to work at and will inspire creativity and problem solving. It can make your work seem easier. https://www.researchgate.net/publication/202165712_Emotion_Design_Attractive_Things_Work_Better https://www.researchgate.net/publication/202165712_Emotion_D...