His thesis was something along the lines of you let people guess the incorrect answer first and then show how it's wrong the lesson will stick better. This was

His thesis was something along the lines of you let people guess the incorrect answer first and then show how it's wrong the lesson will stick better. This was very apparent and great with his earlier works (eg. teaching gravity and letting people guess heavier objects fall faster) but got obnoxious when youtube revised their algorithm and he went full click bait and controversy (eg. modelling electricity as water is wrong).