Stores on Facebook have been around for a while (e.g. http://www.facebook.com/YouBrandInc?v=app_135607783795 http://www.facebook.com/YouBrandInc?v=app_135607783

Stores on Facebook have been around for a while (e.g. http://www.facebook.com/YouBrandInc?v=app_135607783795 http://www.facebook.com/YouBrandInc?v=app_135607783795). Typically you create them with a third-party app. I guess the best case study of this was the Gap Store on Facebook (one of the coolest FB pages I've seen but no longer online). While FB has time to get its e-commerce strategy right, this news represent a huge blow.