Microsoft basically got in on this with a lot of their recent Windows stuff. With Windows 7, suddenly you saw people's PCs were no longer full of adware. Then b

Microsoft basically got in on this with a lot of their recent Windows stuff. With Windows 7, suddenly you saw people's PCs were no longer full of adware. Then by 8 or 10, Microsoft thought, "Wait, people put up with adware for decades, let's get on that and put it into the OS ourselves."