This is the problem with Facebook commerce so far - most retailers are simply offering their entire catalog up for sale via FB without any curation or exclusivi

This is the problem with Facebook commerce so far - most retailers are simply offering their entire catalog up for sale via FB without any curation or exclusivity. Consumers don't want to browse through thousands of products via FB; but there still exists the opportunity for success through curated content. Brands need to create reason for consumers to shop via Facebook and most brands aren't doing that (yet).