> Three - If I want a pair of khakis from the Gap, I can type "gap.com"... Or go down the Facebook navigation rabbit hole, which changes several times per year.

> Three - If I want a pair of khakis from the Gap, I can type "gap.com"... Or go down the Facebook navigation rabbit hole, which changes several times per year. 1999: AOL Keyword: GAP 2012: Facebook.com/GAP