> No, the average person barely cares for quality, vs cost. The average person will buy the cheapest thing possible, even if it means it lasts a year instead of

> No, the average person barely cares for quality, vs cost. The average person will buy the cheapest thing possible, even if it means it lasts a year instead of 10, at a 20% discount. Not on the car market, or there wouldn't be such a proliferation of SUVs and pickups which are a useless waste for 90%+ of their users, and there would be few luxury/mid-tier brands - everyone would be driving around in the smallest Dacias and Skodas. Cars are a status symbol, and many people would prefer to pay more for the same car with a different badge indicating a higher status - case in point, the VW Group has a big range of brands, with cars being pretty much identical outside of small changes in visual design (interior and exterior), and VW (mid-tier) and Audi(higher-tier) outsell the "cheap" Skoda and SEAT - https://www.statista.com/statistics/275868/sales-figures-for-volkswagen-by-brand/ https://www.statista.com/statistics/275868/sales-figures-for....