"... The idea was to have a hyperlocal message board, where people could leave announcements for neighbors (garage sales, missing cats), missed connections, sma

"... The idea was to have a hyperlocal message board, where people could leave announcements for neighbors (garage sales, missing cats), missed connections, small businesses could talk directly to their customers, etc. While we got some decent press and initial interest, the site never took off. ..." Is this a case of "celebrity entrepreneurs" vs "guy in coffeeshop" or is it just a better executed idea? Read the above description and compare it to "Find and leave notes around the world". Creating a hyperlocal service is a marginal business proposition in most areas. The authour correctly identifies the lack of density as a problem but also misses the one thing that might make pinwheel a success, increasing adoption and usage of hardware. We're hiring iOS developers and content interns https://pinwheel.com/jobs/ The difference here with the authour and Fake is understanding two ideas, Moore's law and the importance of location. The use of iphone in the tech/creative dense SF is the garden of Eden for hyperlocal type services making everywhere else seem like a desert. Of course this isn't the first time Fake has tied a companies trajectory to hardware, think Flickr and the explosion of digital cameras from 2003. Now we have three requirements for hyperlocal product: Moore's law, geo-location and timing. No make that four. Nowhere in the post did I read any understanding of the importance of mapping or GIS.