Seems to me that a high-profile entrant to the market, generating buzz and paying heftily to market the concept, could in itself breathe new life into SkyChalk.

Seems to me that a high-profile entrant to the market, generating buzz and paying heftily to market the concept, could in itself breathe new life into SkyChalk. The cyclist on the team-sponsored, wind-tunnel optimized trials bike can still be drafted.