3 ms·
I do pay for Youtube Premium (previously Youtube Red). It comes with Youtube Music bundled and is still cheaper than spotify. YouTube creators get maybe $0.01
by ltbarcly3 3y ago
I do pay for Youtube Premium (previously Youtube Red). It comes with Youtube Music bundled and is still cheaper than spotify.
YouTube creators get maybe $0.018 per view. Lets say an average video is 15 minutes long (not a crazy thought) and I watched YouTube 5 hours a day. In a 30 day month, this would mean creators are paid 30 * 5 * 60 / 15 * .018 == $10.80. Realistically, lets say I watch for 2 hours, 5 days a week. Then it's 21 * 2 * 60 / 15 * .018 == $3.02. I suspect creators making content for an Indian or Kenyan audiences get paid much less per view, so you can charge users in countries that consume that content significantly less and still make the same payments to creators. Of course the cost would be slightly higher because Youtube wants to make a profit, but advertising doesn't pay creators very well.
Compare this to a cable TV subscription which might cost someone $80 to $200 a month and still has far more advertising than YouTube (almost 1/3 of the view time) and is quite reasonable that people might pay $6 for ad-free youtube. My original point was that even if I paid $20/month just to avoid youtube advertising, I would probably save money net because I would avoid being influenced into buying things I don't need.