What were their rates 5, 6, and 7 years ago? what was their inflation adjust costs and profits over a decade? Did they just pluck out one year of data and say "

What were their rates 5, 6, and 7 years ago? what was their inflation adjust costs and profits over a decade? Did they just pluck out one year of data and say "that's what the profits we want to be making" if that year was a particularly prosperous year.