Peloton has always struck me as being the latest in a long line of fitness gadgets, from Nordic Track through Tae Bo DVDs and Bowflex. It was inevitable that th

Peloton has always struck me as being the latest in a long line of fitness gadgets, from Nordic Track through Tae Bo DVDs and Bowflex. It was inevitable that the fad would end. The CEO rationally followed his incentives: lean into the fad, boost short-term profit at the expense of sustainability, and get that stock price up. Then quit and go buy an island somewhere. HIS plan worked perfectly.