> It is kind of hard to share an Apple TV login (at least I wasn’t able to figure out how to share it without also sharing my whole Apple account) You do it by

> It is kind of hard to share an Apple TV login (at least I wasn’t able to figure out how to share it without also sharing my whole Apple account) You do it by setting up family sharing. But yeah it's super integrated, you'll be sharing a lot more than just Apple TV+ if you just set it naively. If the goal is to just share TV+, then maybe a solution could be to create a separate Apple ID just for that, but actually using it will be difficult for Apple users. My guess is this is Apples probably very successful way of disincentivising "account sharing" (as in, swapping access for your friends Hulu, Netfilx, etc, while enabling actual account sharing within a family)