2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial

2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.) This is in stark contrast to everything Apple has been doing lately with address books and calendar on iPad trying to look like cartoonish versions of real materials. I prefer "authentically digital"