There actually have been rumors about this: https://www.macrumors.com/2023/05/22/apple-ramps-up-hiring-of-ai-experts/ https://www.macrumors.com/2023/05/22/apple

There actually have been rumors about this: https://www.macrumors.com/2023/05/22/apple-ramps-up-hiring-of-ai-experts/ https://www.macrumors.com/2023/05/22/apple-ramps-up-hiring-o... (and I remember hearing more before April as well.) I feel like any company which has chatbots as a "core" part of their systems (like Siri is often advertised to be) would be looking very heavily into generative AI. It makes way too much sense and would clearly make Siri way more useful. Imagine if Siri was current ChatGPT with plugins for interacting with the OS -- this immediately solves basically all the complaints about Siri. Plus Apple has efficient local AI acceleration already, which could make it even better. It feels so obvious it'd be weird if they weren't trying to make a better Siri with gen AI! I have a feeling we'll hear about it either at WWDC or the iPhone event in the fall.