Right. the reason why Facebook wanted Giphy was because they can use that to track users and develop deeper profiles to better sell ads to corporations. eg User

Right. the reason why Facebook wanted Giphy was because they can use that to track users and develop deeper profiles to better sell ads to corporations. eg User searches for "drink", and chooses from a picture of Coca Cola or Pepsi, but chooses Pepsi. Coca Cola'll pay to advertise to current Pepsi drinkers.