That mission has always been bull!@#$ though. Always. A big part of startup culture has always been doing something exploitative, but finding a way to sell it t

That mission has always been bull!@#$ though. Always. A big part of startup culture has always been doing something exploitative, but finding a way to sell it to the workforce as "changing the world". That's how you make unicorns. If Uber or Facebook told employees what they'd actual be doing and what the actual goal was no one would want to work for them. If you can make people feel good about what they are doing, they will do whatever you want no matter how abhorrent it is.