4 ms·
It's a stupid question. Logos aren't depictions. They're icons meant to represent something, not describe it. I never questioned the old logo. I actually liked
by artursapek 15y ago
It's a stupid question. Logos aren't depictions. They're icons meant to represent something, not describe it. I never questioned the old logo. I actually liked it a lot more than the sad attempt at modernism they're announcing in this article.
It's disappointing that Microsoft doesn't seem to understand this essential design rule. They should read Paul Rand.
“Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes."
- george_morgan 15y agoThe design was by Pentagram, not Microsoft. They are certainly more than familiar with the work Paul Rand…
- artursapek 15y agoThe new design, or the old?
- rbanffy 15y agoYour designs can be only as inspired as the pointy-haired boss who approves them.