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I see what you are saying, but you are not correct on any of these points. 'depends on cost': It can't actually depend, on average. Advertisers keep spending
by ltbarcly3 3y ago
I see what you are saying, but you are not correct on any of these points.
'depends on cost': It can't actually depend, on average. Advertisers keep spending money because they make more back overall than they spend on advertising. Only a small fraction of that increase in income is paid in fees to the platform that is funded by the advertising. To make the same amount of money, the platform would only have to charge you a small fraction of what advertisers are making off of those same users.
Advertising isn't a battle of wills, it is leveraging psychology to manipulate you in ways you aren't even aware of. It works on you just as well as it works on everyone else, if you don't think so it probably works better than average.
- mawise 3y agoEhh, the ad networks want advertiser to believe that but they also do sketchy things like intercepting (and taking credit for) customers who already had an intent to purchase. There was a big story about Uber cutting lots of ad spending with little impact a while ago: https://thehustle.co/01072021-uber-ad-spend/ https://thehustle.co/01072021-uber-ad-spend/
- ltbarcly3 3y agoI mean you can find specific examples where ads are done poorly or there isn't ROI, but Coke isn't like the #1 drink in every restaurant based on taste.