4 ms·

How do you automatically remove UTM tracking parts of the URLs by default ? Is there a browser extension ?

by ra1n 3y ago

judge2020 3y ago
UTM tracking is probably the least of your concerns - all it does is aid in campaign analytics for the website you're visiting, it would do nothing to the third-party behavior and activity trackers that you're likely trying to avoid.
- Nextgrid 3y ago
  UTM is Google Analytics and also helps Google do ad targeting even if they don't want to admit it.
  - judge2020 3y ago
    UTM tags in that sense are collected on the client side by tag manager or google analytics, which would be blocked by an ad-blocking extension anyways. UTM tags can/often are collected by the website themselves to do first-party near-100% confidence campaign analytics.
    - Nextgrid 3y ago
      So what you're saying is that there is plenty of other spyware (some of it server-side) that freeloads off those UTM query params? Sounds like another good reason to strip them?
      - judge2020 3y ago
        That may be the case for blog sites, but big companies just directly ingest it into their application or internal analytics platform for a dashboard of which sources were the biggest contributors. For example - a company sends out a newsletter with a link to a blog post goes out to 20k subscribers with UTM params, but those UTM params end up getting 100k clicks, 80k with a referer of "news.ycombinator.com". This means that someone posted it on HN with those UTM params, which indicates that they should continue to prioritize that newsletter, since the audience is likely to cause a snowball effect of traffic and thus growth. Is that a bad thing? Knowing that traffic came from x source so that they can properly route future resources to the those high-impact sources?
      - stragies 3y ago
        I wonder what would happen, if a significant number of internet users starts faking these. Either with random data, or "poisoned" data/referrers.
stragies 3y ago
For Firefox there is https://addons.mozilla.org/en-US/firefox/addon/clearurls/ https://addons.mozilla.org/en-US/firefox/addon/clearurls/

How do you automatically remove UTM tracking parts of the URLs by default ? Is there a browser extension ?

by ra1n 3y ago

How do you automatically remove UTM tracking parts of the URLs by default ? Is there a browser extension ?

judge2020 3y ago

UTM tracking is probably the least of your concerns - all it does is aid in campaign analytics for the website you're visiting, it would do nothing to the third-party behavior and activity trackers that you're likely trying to avoid.

Nextgrid 3y ago
UTM is Google Analytics and also helps Google do ad targeting even if they don't want to admit it.
- judge2020 3y ago
  UTM tags in that sense are collected on the client side by tag manager or google analytics, which would be blocked by an ad-blocking extension anyways. UTM tags can/often are collected by the website themselves to do first-party near-100% confidence campaign analytics.
  - Nextgrid 3y ago
    So what you're saying is that there is plenty of other spyware (some of it server-side) that freeloads off those UTM query params? Sounds like another good reason to strip them?
    - judge2020 3y ago
      That may be the case for blog sites, but big companies just directly ingest it into their application or internal analytics platform for a dashboard of which sources were the biggest contributors. For example - a company sends out a newsletter with a link to a blog post goes out to 20k subscribers with UTM params, but those UTM params end up getting 100k clicks, 80k with a referer of "news.ycombinator.com". This means that someone posted it on HN with those UTM params, which indicates that they should continue to prioritize that newsletter, since the audience is likely to cause a snowball effect of traffic and thus growth. Is that a bad thing? Knowing that traffic came from x source so that they can properly route future resources to the those high-impact sources?
    - stragies 3y ago
      I wonder what would happen, if a significant number of internet users starts faking these. Either with random data, or "poisoned" data/referrers.

stragies 3y ago

For Firefox there is https://addons.mozilla.org/en-US/firefox/addon/clearurls/ https://addons.mozilla.org/en-US/firefox/addon/clearurls/